The Girls Co. Take 1st Place and $40,000
BYU's, Zoia, Taimi, and Abby; also known as The Girls Co., created a wearable menstrual-cramp pain alleviation belt. Despite giant steps in technology and more options than ever for consumers, menstrual cycle pain seems to be stuck in the dark ages--with over 50 million women forced to adjust their lives to accommodate their excruciating cramps. The Girls Co. were shocked to learn about the way periods had been treated throughout time, and we were forced to wonder--why didn’t solutions for period cramps keep the women using them in mind?
The Girls Co. created a wearable, heated cramp-alleviating belt to be worn under clothing. Measuring under an 1/8” thick, the belt is ultra discreet, with heat pouches lasting 6-8 hours to allow women the long-lasting heat relief they need to accomplish a full day’s work.
They impressed the judges with their massive amount of validation which included over 1000 hours customer testing. In their final presentation they won the crowd as they walked through their lean canvas experience in a captivating story-telling format.
The Girls Co. created a wearable, heated cramp-alleviating belt to be worn under clothing. Measuring under an 1/8” thick, the belt is ultra discreet, with heat pouches lasting 6-8 hours to allow women the long-lasting heat relief they need to accomplish a full day’s work.
They impressed the judges with their massive amount of validation which included over 1000 hours customer testing. In their final presentation they won the crowd as they walked through their lean canvas experience in a captivating story-telling format.
