Faculty Resources
Creating a Curriculum
When creating a curriculum about business model generation, it is recommend to take one or more of these books to guide students.
If you are interested in learning more about the principles behind the Business Model Competition from other university teachers and faculty, contact the competition's staff at businessmodelcompetition@gmail.com. They will be able to connect you to these faculty members and provide additional resources.
If you are interested in learning more about the principles behind the Business Model Competition from other university teachers and faculty, contact the competition's staff at businessmodelcompetition@gmail.com. They will be able to connect you to these faculty members and provide additional resources.
Recommended Books
Each of the text listed below provide valuable insight to the development of business models. Nail It Then Scale It, The Startup Owner's Manual, and Business Model Generation are step by step processes that deal with the application of business model practices. Boom Start and The Lean Startup deal with the fundamental principles and theories behind these practices. Together these books will provide a complete education on how to build a successful business model.
Nail It Then Scale It
Nathan Furr & Paul Ahlstrom
The Nail It Then Scale It process is a systematic way to add value to, and organize an individual’s experience with innovation and entrepreneurship. Each step of the process challenges the innovator to “get out of the building,” to test assumptions and validate the value of these assumptions. Furr and Ahlstrom designed this process through analyzing the innovative pursuits of successful entrepreneurial individuals, and by observing the habits employed by these entrepreneurs. Nail It Then Scale It leads hopeful entrepreneurs through the process of nailing a pain, nailing a solution, nailing a go to market strategy, and ultimately a successful business model. www.nailitthenscaleit.com
The Nail It Then Scale It process is a systematic way to add value to, and organize an individual’s experience with innovation and entrepreneurship. Each step of the process challenges the innovator to “get out of the building,” to test assumptions and validate the value of these assumptions. Furr and Ahlstrom designed this process through analyzing the innovative pursuits of successful entrepreneurial individuals, and by observing the habits employed by these entrepreneurs. Nail It Then Scale It leads hopeful entrepreneurs through the process of nailing a pain, nailing a solution, nailing a go to market strategy, and ultimately a successful business model. www.nailitthenscaleit.com
The Startup Owner's Manual
Steven Blank & Bob Dorf
The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company is not designed to be an easy read, or a weekend self-help booklet, but it is a hard-core reference tool for the serious entrepreneur. Steve Blank and Bob Dorf have compiled an exhaustive guide accumulating many of the latest discoveries in lean startup practices, and agile business model development. The manual breaks up the startup process into two large steps, Customer Discovery and Customer Validation, with several sub chapters further dividing the process into phases, covering topics such as creating your business model, testing products and selling them, as well as identifying advisory board members.
www.stevenblank.com/startup_index_qty.html
The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company is not designed to be an easy read, or a weekend self-help booklet, but it is a hard-core reference tool for the serious entrepreneur. Steve Blank and Bob Dorf have compiled an exhaustive guide accumulating many of the latest discoveries in lean startup practices, and agile business model development. The manual breaks up the startup process into two large steps, Customer Discovery and Customer Validation, with several sub chapters further dividing the process into phases, covering topics such as creating your business model, testing products and selling them, as well as identifying advisory board members.
www.stevenblank.com/startup_index_qty.html
Business Model Generation
Alex Osterwalder & Yues Pigneur
The first thing a reader should understand about this book is boldly printed on its cover, “You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises.” Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is an instructional guidebook, which lays out a systematic way to thoughtfully pursue new and innovative business models. The book is laid out in chapters detailing the authors innovative Business Model Canvas, established business model patterns, business model design, business strategy, and business model implementation process.
www.businessmodelgeneration.com
The first thing a reader should understand about this book is boldly printed on its cover, “You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises.” Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is an instructional guidebook, which lays out a systematic way to thoughtfully pursue new and innovative business models. The book is laid out in chapters detailing the authors innovative Business Model Canvas, established business model patterns, business model design, business strategy, and business model implementation process.
www.businessmodelgeneration.com
Boom Start
Michael Swenson, Gary Rhoads, & David Whitlark
Too often great ideas never become businesses. If they do become businesses they often are lost in the owner’s vision, and never become a customer necessity. Even if they do survive the startup phase, traditional marketing will inevitably bleed a startup clean of its cash. Boom Start: Super Laws of Successful Entrepreneurs provides readers a process to discover great ideas, to validate customer needs, and most importantly to carry out effective, efficient, and economic marketing strategies to aid a company’s path to success. The authors have given creative steps to ensure a product will alleviate a pain, and that a lean marketing strategy will prevail over traditional marketing methods.
www.boomstart.com
Too often great ideas never become businesses. If they do become businesses they often are lost in the owner’s vision, and never become a customer necessity. Even if they do survive the startup phase, traditional marketing will inevitably bleed a startup clean of its cash. Boom Start: Super Laws of Successful Entrepreneurs provides readers a process to discover great ideas, to validate customer needs, and most importantly to carry out effective, efficient, and economic marketing strategies to aid a company’s path to success. The authors have given creative steps to ensure a product will alleviate a pain, and that a lean marketing strategy will prevail over traditional marketing methods.
www.boomstart.com
The Lean Startup
Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
www.theleanstartup.com
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
www.theleanstartup.com
