Customer discovery is not enough on its own. Talking with other people will give you the strongest leaps of inspiration and understanding, but experiments give you the strongest proof. An experiment is a test designed to help you answer the questions “Should we do this?” or “Am I right about this?” If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success.

Through utilizing the principles taught in this workshop, participants will learn the answers to questions like:

• Why run experiments?​
• When to test the business versus the product?
• What makes a good experiment?
• How do you turn experiments into decisions and actions?
• How can we bring experiments into our business culture?

Learn more here : testingwithhumans.com/book.html